Mazen : Use SEO Software to Improve Your SEO Workflow: Step-by-Step Guide
The right SEO software, such as Mazen, can help your team save time and improve their effectiveness during every step of an SEO audit. Both agencies and in-house teams rely on SEO tools to find the right keywords, make sure there are no duplicate titles, and track the data. But their time can only be as effective as the SEO tools they use.
As white hat SEO strategies have become an essential portion of the success of small businesses and larger, multinational corporations, the SEO software solution you choose can save your team’s precious time. The best way to do this is to find tools that perform tasks for multiple steps. As you’ll see below, there’s only one tool that can help your team with each and every step: Mazen.
Step 1: Use SEO Tools to Perform SEO Audit
Performing an SEO audit is the essential first step for both in-house SEO teams and when agencies take on new clients. Using the right tools will provide the information needed to create the foundation for a successful SEO strategy. Some of these tools include:
Google Analytics: This is essential for every website, and details valuable information of a website’s traffic. As part of an SEO audit, Google Analytics shows where your website traffic originates, where it’s geographically located, most visited pages, and much more data.
Google Search Console: Another essential Google tool provides you with the number of indexed pages, the responsiveness of your website, and the best and worst rankings for important keywords.
GTMetrix: This is a free tool that details the speed of your website. GTMetrix also provides optimization ideas, such as serving scaled images and specifying a cache validator.
Mazen: As one of the newest SEO software solutions available, Mazen helps you obtain missing information, duplicated titles and H1, and find technical issues, such as 404 errors, all from an easy to use interface.It’s unique UX allows you to obtain all those informations in only 1 customizable screen.
Step 2: Research and Understand Competitors SEO Strategy
To effectively create and maintain an SEO strategy, you need to understand your own business, as well as the goals and strategies of your competitors. Using the SEO software below, you can easily research the keywords your competitors are targeting and their how well they’re ranking.
SEMRush: By plugging in a URL, SEMRush shows you a detailed report of how the site ranks for paid and organic keywords. This report also includes the number of backlinks, their sources, and images of any PPC ads.
Screaming Frog: After inputting a URL, Screaming Frog provides a detailed analysis of the entire site. This includes all of the URLs, H1, title tags, and other information that reveals which keywords your competitors are targeting.
Mazen: All the features available in Mazen for your own website are also available for any of your competitors’ website.
Step 3: Perform Keyword Research
Finding the right keywords is the most important aspect of SEO. Even as Google’s algorithms get smarter, and keyword stuffing becomes irrelevant, properly targeting and providing information at specific, long-tail keywords is still the best way to drive traffic to your website.
Some of the SEO software solutions you can use to perform keyword research include:
Google AdWords Keyword Planner: This tool used to be much more important when it was free, but now the data can vary depending on whether you have an active AdWords account. Still, this is a good place to start and gain ideas for further research.
Uber Suggest: Google suggest is the drop down menu that appears while you type a search with additional options. Uber Suggest gives you all of the different Google suggestions for a specific keyword, which you can download to use at your convenience.
Mazen: Another of the great features of Mazen is that it can find keywords according to your SEO strategy, as well as organize them and start optimizing your site. Your team can even do this all from the same interface without having to export to any spreadsheet.
Step 4: Optimize Content with SEO Software Solutions
All of the other steps won’t help improve your rankings if your content isn’t optimized for your targeted keywords. Finding content writers is always a good place to start, but use some of the following tools to optimize your content:
CMS (Content Management System): Some of the most common CMS platforms are WordPress, Drupal, Magento, and Joomla. Each of these have their own way of helping you optimize your content, such as through plug-ins, recommendations, or other tools.
Yoast SEO (or Other SEO Plugins): Yoast is one of the most popular plugins and popular SEO tools around. They provide recommendations based on a number of different factors and instantly provide feedback on how well your content is optimized with a red, yellow, green traffic light.
Mazen: With CMS integration, Mazen saves you time by allowing you to directly optimize your site without digging around your CMS. There is also a handy mapping feature that automatically retrieves the best webpages associated to a specific keyword.
Step 5: Use SEO Platforms to Monitor Results
Monitoring key metrics and tracking results are the only ways to see how your SEO strategy is performing. Luckily, there are a number of SEO platforms for measuring your results, providing you with a wealth of data. Some of these are:
Yandex Metrica: This tool allows you to see all of the metrics important to your website’s performance. This includes conversion performance, mouse movements, and everything in between.
Moz Rank Tracker: This SEO platform stores rankings over time, so you can analyze your site’s performance. You can even schedule automated results to stay up to date on any changes. That way you don’t have to check your results daily.
Mazen: That’s right, Mazen provides information on analytics as well. In fact, it monitors your rankings for specific keywords over time, as well as the performance of specific pages. Among others, this data includes bounce rate, time on page, and monitoring backlinks.π
Finding the Right SEO Software Solutions for Your Business
SEO software should be all about providing you as much information as possible, as easily as possible. You don’t have the time to switch back and forth between your CMS, spreadsheets, and analytics. When all of these functions and all of the information relevant to your SEO team is on one, easy to use interface, everyone is happier and your team is more efficient.
Learn more about the specific benefits Mazen can provide your team and sign up for your free trial today! Mazen’s team wants to help you get the most with less effort.